Explicit Consulting
Explicit Consulting specialises in providing policies, procedures, and compliance services to businesses. The project aimed to transform their digital presence by creating a new website.
BRAND IDENTITY
BRAND IDENTITY
UX/UI DESIGN
UX/UI DESIGN
RESPONSIVE DESIGN
RESPONSIVE DESIGN
Industry
Compliance Consulting / B2B SaaS
Duration
Mar 25' - July '25
Tools/Methods
Wix Studio, Velo, CMS architecture & Adobe Creative Suite
Impact
Improved client retention
Key Challenge
Unused compliance documents
What I did on this project…
What I did on this project…
As the sole UX/UI Designer, I transformed Explicit Consulting's digital presence and business model from a transactional document vendor into a trusted compliance partnership platform.
End-to-End UX/UI Design
Conducted market analysis identifying critical gaps in compliance consulting (lack of implementation support, outdated policies, generic solutions) and developed repositioning strategy.
End-to-End UX/UI Design
Conducted market analysis identifying critical gaps in compliance consulting (lack of implementation support, outdated policies, generic solutions) and developed repositioning strategy.
End-to-End UX/UI Design
Conducted market analysis identifying critical gaps in compliance consulting (lack of implementation support, outdated policies, generic solutions) and developed repositioning strategy.
Competitive Research & Strategy
Designed intelligent policy store with curated bundles, personalised member dashboard with audit upload functionality, and comprehensive admin control system.
Competitive Research & Strategy
Designed intelligent policy store with curated bundles, personalised member dashboard with audit upload functionality, and comprehensive admin control system.
Competitive Research & Strategy
Designed intelligent policy store with curated bundles, personalised member dashboard with audit upload functionality, and comprehensive admin control system.
Subscription Architecture & Implementation
Built scalable ecosystem using Wix Studio and custom CMS collections, integrating subscription model with automated policy updates and 4-hour monthly consultation access.
Subscription Architecture & Implementation
Built scalable ecosystem using Wix Studio and custom CMS collections, integrating subscription model with automated policy updates and 4-hour monthly consultation access.
Subscription Architecture & Implementation
Built scalable ecosystem using Wix Studio and custom CMS collections, integrating subscription model with automated policy updates and 4-hour monthly consultation access.
Key Designs
The Problem
Unused policies & unmet compliance needs
Compliance consulting firms frequently sell businesses policy documents without offering crucial guidance on their implementation. This leaves clients with complex, unusable procedures, leading to audit failures despite having the "right" paperwork.
When businesses purchase compliance policies, they're often left with three critical gaps:
No implementation support
No implementation support
Outdated information
Outdated information
Generic solutions
Generic solutions
This fundamental service gap means businesses possess seemingly correct documentation but lack the understanding and ongoing support needed for genuine compliance.
The Solution
Building Trust Before the Click
The landing page systematically builds credibility through strategic content hierarchy. It opens with social proof in the hero section (credentials, client numbers, industry experience) paired with consultation CTAs that lower cognitive barriers.
Subscribe to Living Documents
Compliance isn't static therefore, regulations change and policies need to stay current. The subscription model ensures businesses never work with outdated documentation.
Upload Results for Personalised Guidance
After an audit, clients can upload their results directly to the platform. Anna reviews these manually and identifies exactly which policies or procedures need improvement or addition to pass the next audit.
More Snapshots
Visual Identity
HOVER OVER THE
FOR MORE INFO
HOVER OVER THE
FOR MORE INFO
The Concept
The Concept
The logo captures efficiency and precision through a symbolic checkmark paired with three dynamic lines. This represents the seamless flow of getting compliance done right.
The logo captures efficiency and precision through a symbolic checkmark paired with three dynamic lines. This represents the seamless flow of getting compliance done right.
The Thinking
The Thinking
The checkmark isn't just. about completion. It's about certified completion.
The blue establishes authority and trustworthiness (essential in the compliance industry), while the minimal design ensures versatility across digital platforms and documents.
The Explicit Consulting logo visualises the journey from confusion to compliance confidence.
The checkmark isn't just. about completion. It's about certified completion.
The blue establishes authority and trustworthiness (essential in the compliance industry), while the minimal design ensures versatility across digital platforms and documents.
The Explicit Consulting logo visualises the journey from confusion to compliance confidence.
The Design System
Design System
Primary colours
Primary colours
Primary Colour
Main Accent
#FFD1E0
Seconary Accent
#FF6699
Secondary Accent
AEBDC6
Tertiary Accent
#4B4B4B
Disabled state / Text Content
#181818
Text Content
FCFBF4
Background
Primary Colour
Main Accent
#4B4B4B
Disabled state / Text Content
#FFD1E0
Seconary Accent
#181818
Text Content
#FF6699
Secondary Accent
FCFBF4
Background
AEBDC6
Tertiary Accent
Primary Colour
Main Accent
#FF6699
Secondary Accent
#4B4B4B
Disabled State
FCFBF4
Background
#FFD1E0
Seconary Accent
AEBDC6
Tertiary Accent
#181818
Text Content
Typography
Typography
Body Text
Work Sans
LIGHT
MEDIUM
BOLD
Body Text
Work Sans
LIGHT
MEDIUM
BOLD
Body Text
Work Sans
LIGHT
MEDIUM
BOLD
Main components
Main components
PRIMARY CTA
PRIMARY CTA
Standard
Hover
Disabled
SPACING
SPACING
Grid: 4 Point
44
32
20
12
8
FONT MEASUREMENTS
FONT MEASUREMENTS
12
14
16
20
More Projects
UX/UI DESIGN
RESPONSIVE DESIGN
DEVELOPMENT HANDOFF
Fitness Mates
Fitnessmates serves as a digital gathering space connecting individuals seeking exercise partners while enabling fitness professionals to monetise their classes through a marketplace.
UX/UI DESIGN
RESPONSIVE DESIGN
DEVELOPMENT HANDOFF
Fitness Mates
Fitnessmates serves as a digital gathering space connecting individuals seeking exercise partners while enabling fitness professionals to monetise their classes through a marketplace.
BRAND IDENTITY
VISUAL DESIGN
PRINT & DIGITAL COLLATERAL
Sami's Sweets
Transforming a family dessert shop into a memorable brand through retro-inspired visual identity centered around Sami himself.
BRAND IDENTITY
VISUAL DESIGN
PRINT & DIGITAL COLLATERAL
Sami's Sweets
Transforming a family dessert shop into a memorable brand through retro-inspired visual identity centered around Sami himself.
UX/UI DESIGN
RESPONSIVE DESIGN
DEVELOPMENT HANDOFF
Fitness Mates
Fitnessmates serves as a digital gathering space connecting individuals seeking exercise partners while enabling fitness professionals to monetise their classes through a marketplace.
BRAND IDENTITY
VISUAL DESIGN
PRINT & DIGITAL COLLATERAL
Sami's Sweets
Transforming a family dessert shop into a memorable brand through retro-inspired visual identity centered around Sami himself.
Explicit Consulting
Explicit Consulting specialises in providing policies, procedures, and compliance services to businesses. The project aimed to transform their digital presence by creating a new website.
BRAND IDENTITY
BRAND IDENTITY
UX/UI DESIGN
UX/UI DESIGN
RESPONSIVE DESIGN
RESPONSIVE DESIGN
Industry
Compliance Consulting / B2B SaaS
Duration
Mar 25' - July '25
Tools/Methods
Wix Studio, Velo, CMS architecture & Adobe Creative Suite
Impact
Improved client retention
Key Challenge
Unused compliance documents
What I did on this project…
What I did on this project…
As the sole UX/UI Designer, I transformed Explicit Consulting's digital presence and business model from a transactional document vendor into a trusted compliance partnership platform.
End-to-End UX/UI Design
Conducted market analysis identifying critical gaps in compliance consulting (lack of implementation support, outdated policies, generic solutions) and developed repositioning strategy.
End-to-End UX/UI Design
Conducted market analysis identifying critical gaps in compliance consulting (lack of implementation support, outdated policies, generic solutions) and developed repositioning strategy.
End-to-End UX/UI Design
Conducted market analysis identifying critical gaps in compliance consulting (lack of implementation support, outdated policies, generic solutions) and developed repositioning strategy.
Competitive Research & Strategy
Designed intelligent policy store with curated bundles, personalised member dashboard with audit upload functionality, and comprehensive admin control system.
Competitive Research & Strategy
Designed intelligent policy store with curated bundles, personalised member dashboard with audit upload functionality, and comprehensive admin control system.
Competitive Research & Strategy
Designed intelligent policy store with curated bundles, personalised member dashboard with audit upload functionality, and comprehensive admin control system.
Subscription Architecture & Implementation
Built scalable ecosystem using Wix Studio and custom CMS collections, integrating subscription model with automated policy updates and 4-hour monthly consultation access.
Subscription Architecture & Implementation
Built scalable ecosystem using Wix Studio and custom CMS collections, integrating subscription model with automated policy updates and 4-hour monthly consultation access.
Subscription Architecture & Implementation
Built scalable ecosystem using Wix Studio and custom CMS collections, integrating subscription model with automated policy updates and 4-hour monthly consultation access.
Key Designs
The Problem
Unused policies & unmet compliance needs
Compliance consulting firms frequently sell businesses policy documents without offering crucial guidance on their implementation. This leaves clients with complex, unusable procedures, leading to audit failures despite having the "right" paperwork.
When businesses purchase compliance policies, they're often left with three critical gaps:
No implementation support
No implementation support
Outdated information
Outdated information
Generic solutions
Generic solutions
This fundamental service gap means businesses possess seemingly correct documentation but lack the understanding and ongoing support needed for genuine compliance.
The Solution
Building Trust Before the Click
The landing page systematically builds credibility through strategic content hierarchy. It opens with social proof in the hero section (credentials, client numbers, industry experience) paired with consultation CTAs that lower cognitive barriers.
Subscribe to Living Documents
Compliance isn't static therefore, regulations change and policies need to stay current. The subscription model ensures businesses never work with outdated documentation.
Upload Results for Personalised Guidance
After an audit, clients can upload their results directly to the platform. Anna reviews these manually and identifies exactly which policies or procedures need improvement or addition to pass the next audit.
More Snapshots
Visual Identity
HOVER OVER THE
FOR MORE INFO
HOVER OVER THE
FOR MORE INFO
The Concept
The Concept
The logo captures efficiency and precision through a symbolic checkmark paired with three dynamic lines. This represents the seamless flow of getting compliance done right.
The logo captures efficiency and precision through a symbolic checkmark paired with three dynamic lines. This represents the seamless flow of getting compliance done right.
The Thinking
The Thinking
The checkmark isn't just. about completion. It's about certified completion.
The blue establishes authority and trustworthiness (essential in the compliance industry), while the minimal design ensures versatility across digital platforms and documents.
The Explicit Consulting logo visualises the journey from confusion to compliance confidence.
The checkmark isn't just. about completion. It's about certified completion.
The blue establishes authority and trustworthiness (essential in the compliance industry), while the minimal design ensures versatility across digital platforms and documents.
The Explicit Consulting logo visualises the journey from confusion to compliance confidence.
The Design System
Design System
Primary colours
Primary colours
Primary Colour
Main Accent
#FFD1E0
Seconary Accent
#FF6699
Secondary Accent
AEBDC6
Tertiary Accent
#4B4B4B
Disabled state / Text Content
#181818
Text Content
FCFBF4
Background
Primary Colour
Main Accent
#4B4B4B
Disabled state / Text Content
#FFD1E0
Seconary Accent
#181818
Text Content
#FF6699
Secondary Accent
FCFBF4
Background
AEBDC6
Tertiary Accent
Primary Colour
Main Accent
#FF6699
Secondary Accent
#4B4B4B
Disabled State
FCFBF4
Background
#FFD1E0
Seconary Accent
AEBDC6
Tertiary Accent
#181818
Text Content
Typography
Typography
Body Text
Work Sans
LIGHT
MEDIUM
BOLD
Body Text
Work Sans
LIGHT
MEDIUM
BOLD
Body Text
Work Sans
LIGHT
MEDIUM
BOLD
Main components
Main components
PRIMARY CTA
PRIMARY CTA
Standard
Hover
Disabled
SPACING
SPACING
Grid: 4 Point
44
32
20
12
8
FONT MEASUREMENTS
FONT MEASUREMENTS
12
14
16
20
More Projects
UX/UI DESIGN
RESPONSIVE DESIGN
DEVELOPMENT HANDOFF
Fitness Mates
Fitnessmates serves as a digital gathering space connecting individuals seeking exercise partners while enabling fitness professionals to monetise their classes through a marketplace.
UX/UI DESIGN
RESPONSIVE DESIGN
DEVELOPMENT HANDOFF
Fitness Mates
Fitnessmates serves as a digital gathering space connecting individuals seeking exercise partners while enabling fitness professionals to monetise their classes through a marketplace.
BRAND IDENTITY
VISUAL DESIGN
PRINT & DIGITAL COLLATERAL
Sami's Sweets
Transforming a family dessert shop into a memorable brand through retro-inspired visual identity centered around Sami himself.
BRAND IDENTITY
VISUAL DESIGN
PRINT & DIGITAL COLLATERAL
Sami's Sweets
Transforming a family dessert shop into a memorable brand through retro-inspired visual identity centered around Sami himself.
UX/UI DESIGN
RESPONSIVE DESIGN
DEVELOPMENT HANDOFF
Fitness Mates
Fitnessmates serves as a digital gathering space connecting individuals seeking exercise partners while enabling fitness professionals to monetise their classes through a marketplace.
BRAND IDENTITY
VISUAL DESIGN
PRINT & DIGITAL COLLATERAL
Sami's Sweets
Transforming a family dessert shop into a memorable brand through retro-inspired visual identity centered around Sami himself.
Explicit Consulting
Explicit Consulting specialises in providing policies, procedures, and compliance services to businesses. The project aimed to transform their digital presence by creating a new website.
BRAND IDENTITY
BRAND IDENTITY
UX/UI DESIGN
UX/UI DESIGN
RESPONSIVE DESIGN
RESPONSIVE DESIGN
Industry
Compliance Consulting / B2B SaaS
Duration
Mar 25' - July '25
Tools/Methods
Wix Studio, Velo, CMS architecture & Adobe Creative Suite
Impact
Improved client retention
Key Challenge
Unused compliance documents
What I did on this project…
What I did on this project…
As the sole UX/UI Designer, I transformed Explicit Consulting's digital presence and business model from a transactional document vendor into a trusted compliance partnership platform.
End-to-End UX/UI Design
Conducted market analysis identifying critical gaps in compliance consulting (lack of implementation support, outdated policies, generic solutions) and developed repositioning strategy.
End-to-End UX/UI Design
Conducted market analysis identifying critical gaps in compliance consulting (lack of implementation support, outdated policies, generic solutions) and developed repositioning strategy.
End-to-End UX/UI Design
Conducted market analysis identifying critical gaps in compliance consulting (lack of implementation support, outdated policies, generic solutions) and developed repositioning strategy.
Competitive Research & Strategy
Designed intelligent policy store with curated bundles, personalised member dashboard with audit upload functionality, and comprehensive admin control system.
Competitive Research & Strategy
Designed intelligent policy store with curated bundles, personalised member dashboard with audit upload functionality, and comprehensive admin control system.
Competitive Research & Strategy
Designed intelligent policy store with curated bundles, personalised member dashboard with audit upload functionality, and comprehensive admin control system.
Subscription Architecture & Implementation
Built scalable ecosystem using Wix Studio and custom CMS collections, integrating subscription model with automated policy updates and 4-hour monthly consultation access.
Subscription Architecture & Implementation
Built scalable ecosystem using Wix Studio and custom CMS collections, integrating subscription model with automated policy updates and 4-hour monthly consultation access.
Subscription Architecture & Implementation
Built scalable ecosystem using Wix Studio and custom CMS collections, integrating subscription model with automated policy updates and 4-hour monthly consultation access.
Key Designs
The Problem
Unused policies & unmet compliance needs
Compliance consulting firms frequently sell businesses policy documents without offering crucial guidance on their implementation. This leaves clients with complex, unusable procedures, leading to audit failures despite having the "right" paperwork.
When businesses purchase compliance policies, they're often left with three critical gaps:
No implementation support
No implementation support
Outdated information
Outdated information
Generic solutions
Generic solutions
This fundamental service gap means businesses possess seemingly correct documentation but lack the understanding and ongoing support needed for genuine compliance.
The Solution
Building Trust Before the Click
The landing page systematically builds credibility through strategic content hierarchy. It opens with social proof in the hero section (credentials, client numbers, industry experience) paired with consultation CTAs that lower cognitive barriers.
Subscribe to Living Documents
Compliance isn't static therefore, regulations change and policies need to stay current. The subscription model ensures businesses never work with outdated documentation.
Upload Results for Personalised Guidance
After an audit, clients can upload their results directly to the platform. Anna reviews these manually and identifies exactly which policies or procedures need improvement or addition to pass the next audit.
More Snapshots
Visual Identity
HOVER OVER THE
FOR MORE INFO
HOVER OVER THE
FOR MORE INFO
The Concept
The Concept
The logo captures efficiency and precision through a symbolic checkmark paired with three dynamic lines. This represents the seamless flow of getting compliance done right.
The logo captures efficiency and precision through a symbolic checkmark paired with three dynamic lines. This represents the seamless flow of getting compliance done right.
The Thinking
The Thinking
The checkmark isn't just. about completion. It's about certified completion.
The blue establishes authority and trustworthiness (essential in the compliance industry), while the minimal design ensures versatility across digital platforms and documents.
The Explicit Consulting logo visualises the journey from confusion to compliance confidence.
The checkmark isn't just. about completion. It's about certified completion.
The blue establishes authority and trustworthiness (essential in the compliance industry), while the minimal design ensures versatility across digital platforms and documents.
The Explicit Consulting logo visualises the journey from confusion to compliance confidence.
The Design System
Design System
Primary colours
Primary colours
Primary Colour
Main Accent
#FFD1E0
Seconary Accent
#FF6699
Secondary Accent
AEBDC6
Tertiary Accent
#4B4B4B
Disabled state / Text Content
#181818
Text Content
FCFBF4
Background
Primary Colour
Main Accent
#4B4B4B
Disabled state / Text Content
#FFD1E0
Seconary Accent
#181818
Text Content
#FF6699
Secondary Accent
FCFBF4
Background
AEBDC6
Tertiary Accent
Primary Colour
Main Accent
#FF6699
Secondary Accent
#4B4B4B
Disabled State
FCFBF4
Background
#FFD1E0
Seconary Accent
AEBDC6
Tertiary Accent
#181818
Text Content
Typography
Typography
Body Text
Work Sans
LIGHT
MEDIUM
BOLD
Body Text
Work Sans
LIGHT
MEDIUM
BOLD
Body Text
Work Sans
LIGHT
MEDIUM
BOLD
Main components
Main components
PRIMARY CTA
PRIMARY CTA
Standard
Hover
Disabled
SPACING
SPACING
Grid: 4 Point
44
32
20
12
8
FONT MEASUREMENTS
FONT MEASUREMENTS
12
14
16
20
More Projects
UX/UI DESIGN
RESPONSIVE DESIGN
DEVELOPMENT HANDOFF
Fitness Mates
Fitnessmates serves as a digital gathering space connecting individuals seeking exercise partners while enabling fitness professionals to monetise their classes through a marketplace.
UX/UI DESIGN
RESPONSIVE DESIGN
DEVELOPMENT HANDOFF
Fitness Mates
Fitnessmates serves as a digital gathering space connecting individuals seeking exercise partners while enabling fitness professionals to monetise their classes through a marketplace.
BRAND IDENTITY
VISUAL DESIGN
PRINT & DIGITAL COLLATERAL
Sami's Sweets
Transforming a family dessert shop into a memorable brand through retro-inspired visual identity centered around Sami himself.
BRAND IDENTITY
VISUAL DESIGN
PRINT & DIGITAL COLLATERAL
Sami's Sweets
Transforming a family dessert shop into a memorable brand through retro-inspired visual identity centered around Sami himself.
UX/UI DESIGN
RESPONSIVE DESIGN
DEVELOPMENT HANDOFF
Fitness Mates
Fitnessmates serves as a digital gathering space connecting individuals seeking exercise partners while enabling fitness professionals to monetise their classes through a marketplace.
BRAND IDENTITY
VISUAL DESIGN
PRINT & DIGITAL COLLATERAL
Sami's Sweets
Transforming a family dessert shop into a memorable brand through retro-inspired visual identity centered around Sami himself.